濟(jì)南抖音運(yùn)營(yíng)：短視頻運(yùn)營(yíng)如何幫助品牌推廣

選題要根據(jù)自己的IP定位去選，比如你是想做一個(gè)細(xì)分領(lǐng)域的博主，那么你的賬號(hào)選題肯定是圍繞著這個(gè)項(xiàng)目進(jìn)行開展的。可以從該項(xiàng)目的模式、產(chǎn)品、引流、轉(zhuǎn)化、踩坑、前景各個(gè)方向維度去講解；又比如你是一個(gè)復(fù)盤型的博主，那么你可以講的就有各種副業(yè)、創(chuàng)業(yè)、賬號(hào)、店鋪、營(yíng)銷案例各種可以拿來(lái)復(fù)盤的東西。請(qǐng)明確一點(diǎn)，好的選題是要讓用戶喜歡，而不是自己喜歡。

The topic selection should be based on your own IP positioning. For example, if you want to become a blogger in a specific field, then your account topic selection must revolve around this project. You can explain the project from various dimensions such as mode, product, traffic, conversion, pitfalls, and prospects; For example, if you are a retrospective blogger, you can talk about various sidelines, entrepreneurship, accounts, stores, marketing cases, and other things that can be used for retrospective. Please be clear that a good topic should be liked by users, not by oneself.

那么不會(huì)選題怎么辦，這里我分享幾個(gè)常用的選題技巧：




So what should I do if I don't know how to choose a topic? Here, I will share a few commonly used topic selection techniques:

1、項(xiàng)目+搜索詞：也就是你在任意平臺(tái)搜索你的項(xiàng)目，看出現(xiàn)是搜索關(guān)鍵詞，然后以這個(gè)關(guān)鍵詞為選題思路，只要你的內(nèi)容足夠符合這個(gè)關(guān)鍵詞，那么可以吃到一部分的搜索流量

1. Project+search term: That is, you search for your project on any platform, see which search keyword appears, and then use this keyword as the topic selection idea. As long as your content is sufficient to match this keyword, you can receive a portion of search traffic

2、同行+爆款內(nèi)容：多找你的同行，去看他們的內(nèi)容哪條數(shù)據(jù)最好，并且看內(nèi)容里面講了什么，進(jìn)行拆解和復(fù)盤，并且記下來(lái)，有一定的概率你做這個(gè)內(nèi)容也會(huì)火

2. Peers+popular content: Find more of your peers, see which data is the best in their content, and see what is said in the content. Break it down and review it, and write it down. There is a certain probability that you will also become popular when doing this content

3、靈感+筆記：不管是上面的小技巧還是你突然想到的靈感，一定要隨時(shí)記錄在手機(jī)的備忘錄里，好記性不如爛筆頭，在你缺少靈感不知道做什么內(nèi)容的時(shí)候，這些筆記就會(huì)對(duì)你有幫助。

3. Inspiration+Notes: Whether it's the tips above or the sudden inspiration you come up with, be sure to always record it in your phone's memo. A good memory is not as good as a bad pen. When you lack inspiration and don't know what to do, these notes will be helpful to you.

4、參考熱度話題/活動(dòng)：這個(gè)很好理解，主要看平臺(tái)有哪些熱點(diǎn)的出現(xiàn)，你根據(jù)熱點(diǎn)編排視頻內(nèi)容，平臺(tái)也會(huì)給予你相應(yīng)的流量扶持

4. Reference to hot topics/activities: This is easy to understand, mainly based on the emergence of hot topics on the platform. You can arrange video content according to the hot topics, and the platform will also provide you with corresponding traffic support