濟(jì)南抖音運(yùn)營(yíng)必須要掌握的五大秘訣

　　大家想要了解抖音運(yùn)營(yíng)技巧，目的都是為了提升播放量和增粉，最后獲得收益。

　　All of you want to know the operation skills of Tiktok in order to increase the broadcast volume and increase the number of fans, and finally gain profits.

　　抖音運(yùn)營(yíng)的技巧，不僅要清楚抖音的算法推薦機(jī)制、還要清楚自身抖音號(hào)的定位、對(duì)視頻數(shù)據(jù)進(jìn)行分析等。下面來詳細(xì)說說。PART.01

　　The operation skills of Tiktok include not only knowing the algorithm recommendation mechanism of Tiktok, but also knowing the location of Tiktok number and analyzing video data. Let's talk about it in detail below. PART.01

　　抖音的算法機(jī)制分析

　　Analysis of algorithm mechanism of Tiktok

　　抖音短視頻延續(xù)了頭條的算法基因，以強(qiáng)大算法作為運(yùn)營(yíng)支持，確保用戶粘性和用戶長(zhǎng)期活躍。

　　Tiktok short videos continue the algorithm gene of headlines, and use powerful algorithms as operational support to ensure user stickiness and long-term user activity.

　　抖音是一種“倒三角形”的精品流量池算法，基于每條視頻在流量池中的“正向反饋”逐級(jí)晉升，即由低流量池向高流量池遞進(jìn)。

　　Tiktok is a "inverted triangle" boutique flow pool algorithm, which is based on the "positive feedback" of each video in the flow pool to promote step by step, that is, from low flow pool to high flow pool.

　　抖音是一個(gè)去中心化的平臺(tái)，這就意味著任何一個(gè)賬號(hào)都有曝光的機(jī)會(huì)。它其實(shí)是一個(gè)漏斗機(jī)制，分為三個(gè)步驟：

　　Tiktok is a decentralized platform, which means that any account has the opportunity to be exposed. It is actually a funnel mechanism, divided into three steps:

　　1冷啟動(dòng)流量池曝光

　　Exposure of Cold Start Flow Pool

　　假設(shè)每天在抖音上有100萬人上傳短視頻，抖音會(huì)隨機(jī)給每個(gè)短視頻分配一個(gè)平均曝光量的冷啟動(dòng)流量池。

　　Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video.

　　比如，每個(gè)短視頻通過審核發(fā)出后，平均有1000次曝光。2內(nèi)容數(shù)據(jù)挑選

　　For example, after each short video is reviewed and sent out, it has an average of 1000 exposures. 2 Content Data Selection

　　抖音會(huì)從這100萬個(gè)短視頻的1000次曝光，分析點(diǎn)贊、關(guān)注、評(píng)論、轉(zhuǎn)發(fā)等各個(gè)維度的數(shù)據(jù)，從中再挑出各項(xiàng)指標(biāo)超過10%的視頻，每條再平均分配10萬次曝光。

　　Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures.

　　只有當(dāng)視頻通過上一級(jí)流量池的考驗(yàn)，后期才可以進(jìn)入下一個(gè)流量池，獲取更多曝光機(jī)會(huì)及播放量。

　　Only when the video passes the test of the previous traffic pool can it enter the next traffic pool in the later stage, gaining more exposure opportunities and playback volume.

　　而判斷一個(gè)視頻是否符合“正向反饋”，有五個(gè)核心指標(biāo)：完播率、點(diǎn)贊率、評(píng)論率、轉(zhuǎn)發(fā)率、關(guān)注比。然后從中選出點(diǎn)贊、關(guān)注、轉(zhuǎn)發(fā)、評(píng)論四個(gè)指標(biāo)超過10%的，再滾進(jìn)下一輪更大的流量池進(jìn)行推薦。

　　There are five core indicators to determine whether a video meets the criteria of "positive feedback": completion rate, like rate, comment rate, forwarding rate, and attention ratio. Then select the four metrics of liking, following, forwarding, and commenting that exceed 10%, and roll them into a larger traffic pool for recommendation in the next round.

　　3精品推薦池

　　3 Recommended Premium Pools

　　通過一輪又一輪驗(yàn)證，篩選出來點(diǎn)贊率、播放完成率、評(píng)論互動(dòng)率等指標(biāo)都極高的短視頻才有機(jī)會(huì)進(jìn)入精品推薦池，用戶打開時(shí)，看到的那些動(dòng)輒幾十上百萬點(diǎn)贊量的視頻就是這么來的。

　　Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

　　想玩轉(zhuǎn)抖音、利用抖音做品牌宣傳和變現(xiàn)，首先必須要知道抖音算法機(jī)制。熟悉抖音的算法后，你就可以在這個(gè)世界打怪升級(jí)了。在抖音長(zhǎng)期的各項(xiàng)運(yùn)營(yíng)工作中，就是為了提升這五項(xiàng)指標(biāo)。PART.02

　　If you want to play Tiktok and use Tiktok for brand promotion and cash flow, you must first know the Tiktok algorithm mechanism. Once you are familiar with the algorithm of Tiktok, you can upgrade in this world. In the long-term operation of Tiktok, it is to improve these five indicators. PART.02

　　賬號(hào)定位與人設(shè)屬性分析1賬號(hào)定位

　　Account positioning and character attribute analysis 1 Account positioning

　　做抖音，首先要做好定位。做好定位相當(dāng)于成功了一小半！

　　To do Tiktok, first of all, do a good job of positioning. Doing a good job in positioning is equivalent to succeeding for a small amount of time!

　　什么是定位，賬號(hào)定位做過公眾號(hào)運(yùn)營(yíng)的就很容易理解，簡(jiǎn)單的來說就是：聚焦在一個(gè)垂直領(lǐng)域做內(nèi)容輸出。

　　What is positioning? It is easy to understand the account positioning that has been operated by the official account. To put it simply, it is to focus on a vertical field for content output.

　　就是你的賬號(hào)是想分享什么，你能夠給客戶帶來什么價(jià)值，你需要什么樣的客戶，就好比，你是聲樂培訓(xùn)的老師，你給別人介紹你的身份就是音樂老師，你能夠教別人聲樂！

　　It's about what your account wants to share, what value you can bring to customers, and what kind of customers you need. It's like being a vocal training teacher, introducing yourself to others as a music teacher, and being able to teach others vocal music!

　　如何定位，結(jié)合你的產(chǎn)品、客戶群體、變現(xiàn)模式等因素來做定位，定位就是方向！比如，你的聲樂培訓(xùn)項(xiàng)目，那么，你的定位可以是聲樂老師，打造個(gè)人IP，也可以定位聲樂機(jī)構(gòu)，打造企業(yè)IP！

　　How to position, based on factors such as your product, customer base, and monetization model, positioning is the direction! For example, for your vocal training program, your positioning can be as a vocal teacher, creating a personal IP, or as a vocal institution, creating a corporate IP!

　　如果賬號(hào)是定位于餐飲的，就堅(jiān)持只發(fā)餐飲相關(guān)的視頻；定位于舞蹈的，就堅(jiān)持發(fā)舞蹈……內(nèi)容越專業(yè)，越垂直，吸引到的粉絲，也就越精準(zhǔn)，轉(zhuǎn)化率相對(duì)來說就很高。（前期最好要做原創(chuàng)內(nèi)容）

　　If the account is targeted towards catering, stick to only posting videos related to catering; For those who focus on dance, stick to posting dance content... The more professional and vertical the content, the more accurate the fans it attracts, and the relatively high conversion rate. (It is best to create original content in the early stage)

　　除垂直領(lǐng)域內(nèi)容外，隨時(shí)關(guān)注熱點(diǎn)題材和熱門視頻便于獲取流量。

　　In addition to vertical content, keeping up with hot topics and videos at all times is convenient for gaining traffic.

　　PS：垂直精準(zhǔn)定位，一個(gè)賬號(hào)只做一個(gè)領(lǐng)域的內(nèi)容，如果公司的業(yè)務(wù)較多，建議做矩陣號(hào)。2抖音號(hào)人設(shè)分析

　　PS: Vertical precise positioning, one account only focuses on one field of content. If the company has a lot of business, it is recommended to use a matrix number. 2 Analysis of Tiktok Manning

　　什么是抖音人設(shè)？

　　What is Tiktok set?

　　人物設(shè)定簡(jiǎn)稱人設(shè)，在電影、喜劇、游戲等場(chǎng)景中，會(huì)有各類人物設(shè)定。明星等公眾人物刻意塑造的形象。3抖音為什么要做人設(shè)？

　　Character setting, abbreviated as character setting, can be found in various settings such as movies, comedies, and games. The image deliberately created by celebrities and other public figures. 3 Why does Tiktok have to be staffed?

　　抖音需要人設(shè)的理由有千萬條，每個(gè)人都有自己見解，這里不做闡述。但說來說去，就一句話，每個(gè)人都代表著kol的定位。

　　There are thousands of reasons why Tiktok needs to be set up by people. Everyone has his own opinion, which will not be explained here. But in a nutshell, everyone represents KOL's positioning.

　　企業(yè)在選擇人設(shè)的時(shí)候，就需要仔細(xì)衡量產(chǎn)品/品牌與Kol的人設(shè)標(biāo)簽契合度是否匹配。

　　When choosing a persona, companies need to carefully weigh whether the product/brand matches Kol's persona label.

　　PS：好的人設(shè)可以迅速圈粉，吸引受眾的道具，同時(shí)可以提高轉(zhuǎn)化率。PART.03

　　PS: A good character design can quickly gain followers, attract audiences, and increase conversion rates. PART.03

　　短視頻內(nèi)容分析

　　Short video content analysis

　　在抖音體系，內(nèi)容是最關(guān)鍵的！抖音就是一個(gè)短視頻內(nèi)容分發(fā)平臺(tái)！

　　In the Tiktok system, the content is the most critical! Tiktok is a short video content distribution platform!

　　1抖音，記錄美好生活

　　1 Tiktok, recording a better life

　　一定要認(rèn)真分析這句話！

　　You must carefully analyze this sentence!

　　記錄，什么是記錄？

　　Record, what is a record?

　　美好，什么是美好？

　　Beautiful, what is beautiful?

　　生活，什么是生活？

　　Life, what is life?

　　記錄，就是不刻意的展示，看到的，捕捉到的，平時(shí)的分享！美好，就是美好的東西或者瞬間或者知識(shí)點(diǎn)，有價(jià)值的內(nèi)容！生活，就是與我們?nèi)粘Ｏ嚓P(guān)的點(diǎn)點(diǎn)滴滴！

　　Recording is the unintentional display of what is seen, captured, and shared in daily life! Beauty refers to beautiful things, moments, or knowledge points, valuable content! Life is the bits and pieces that are related to our daily lives!

　　看似簡(jiǎn)單，但是做起來還是需要花費(fèi)很大精力去整理、優(yōu)化！2簡(jiǎn)單講就是

　　Seemingly simple, but it still requires a lot of effort to organize and optimize! Simply put, it means

　　你能夠給消費(fèi)者帶來什么價(jià)值？

　　What value can you bring to consumers?

　　消費(fèi)者如何信任你？

　　How do consumers trust you?

　　消費(fèi)者為什么要選擇你？

　　Why do consumers choose you?

　　如果你是舞蹈培訓(xùn)行業(yè)，打造舞蹈老師IP，你可以給用戶分享你的教學(xué)技巧、你的學(xué)生才藝展示、學(xué)生學(xué)習(xí)瞬間、學(xué)生的堅(jiān)持與成果等等，都是非常好的素材，不必刻意去展示，要的就是點(diǎn)點(diǎn)滴滴的精彩！

　　If you are in the dance training industry and want to create a dance teacher IP, you can share your teaching skills, student talent displays, student learning moments, student perseverance and achievements with users. These are all excellent materials, and there is no need to deliberately showcase them. What you want is to have every little bit of excitement!

　　做內(nèi)容，還有一個(gè)非常重要的方面，就是持續(xù)性高價(jià)值的垂直內(nèi)容輸出！

　　Another very important aspect of creating content is the continuous output of high-value vertical content!

　　● 持續(xù)性指不間斷的分享，不要三天打魚兩天曬網(wǎng)，穩(wěn)定很重要！

　　Continuity refers to uninterrupted sharing, don't fish for three days and sunbathe for two days, stability is very important!

　　● 高價(jià)值指的是正能量、有意義的內(nèi)容，還要盡可能清晰、美觀！

　　High value refers to positive, meaningful content that is as clear and aesthetically pleasing as possible!

　　● 垂直指的是內(nèi)容成體系，不能今天分享美食、明天分享游戲，后天分享旅游，這樣的話，平臺(tái)也不知道你想要分享什么，就沒有辦法為你提供精準(zhǔn)流量！3抖音的爆款內(nèi)容

　　Vertical refers to a systematic content system, where you cannot share food today, games tomorrow, or travel the day after tomorrow. In this way, the platform does not know what you want to share, and cannot provide you with accurate traffic! 3. Best selling content of Tiktok

　　容易被系統(tǒng)推薦的視頻，是更容易爆款的視頻。在運(yùn)營(yíng)抖音之前，一定要了解抖音都有哪些爆款內(nèi)容。這些內(nèi)容能夠引導(dǎo)我們進(jìn)行自身的內(nèi)容定向，找到和爆款內(nèi)容相匹配的方向。

　　Videos that are easily recommended by the system are more likely to become popular. Before operating Tiktok, you must understand what kind of hot money Tiktok has. These contents can guide us to target our own content and find the direction that matches the popular content.

　　● 顏值類顏值類的內(nèi)容占比最高，達(dá)到32.4%。只要是真人出鏡的內(nèi)容都是顏值類的，這一類在抖音最多，美女帥哥是顏值類，演戲是顏值類。

　　The proportion of content related to appearance is the highest, reaching 32.4%. As long as the content of real people appearing on the screen is beauty, this category is the most popular in Tiktok. Beauty and handsome men are beauty, and acting is beauty.

　　● 歌舞類第二多的類型是歌舞類。這與抖音的發(fā)展史有一定關(guān)系，抖音關(guān)注音樂元素相關(guān)的內(nèi)容，唱歌、跳舞天然和音樂強(qiáng)相關(guān)，抖音比較傾向于推薦這樣的視頻。

　　The second most common type of song and dance is song and dance. This has something to do with the history of Tiktok. Tiktok pays attention to the content related to music elements. Singing and dancing are naturally related to music. Tiktok prefers to recommend such videos.

　　● 萌寵類寵物是互聯(lián)網(wǎng)內(nèi)容中出鏡率很高的內(nèi)容，阿貓阿狗是大眾喜歡的寵物。

　　● Cute pet is the content with high visibility in Internet content, and cats and dogs are popular pets.

　　在做這一類內(nèi)容時(shí)，不能陷入自嗨，一定不要做成日記。要有內(nèi)涵、有價(jià)值、有特點(diǎn)，比如劇情很搞笑的貓、比如會(huì)站立行走的狗，要讓用戶有關(guān)注的獨(dú)特理由。

　　When doing this type of content, one should not get caught up in self pleasure and definitely not make it into a diary. It should have connotation, value, and characteristics, such as a cat with a funny plot or a dog that can stand and walk, and give users unique reasons to pay attention.

　　● 搞笑類觀看抖音的時(shí)間都在什么時(shí)間？飯后、睡前、上下班的路上，這一放松時(shí)刻用戶都傾向于看輕松內(nèi)容。因此，搞笑內(nèi)容更易受用戶歡迎。

　　● When do funny people watch Tiktok? After meals, before bedtime, and on the way to and from work, users tend to watch relaxing content during this time of relaxation. Therefore, humorous content is more popular among users.

　　做搞笑內(nèi)容需要有強(qiáng)劇本和強(qiáng)實(shí)現(xiàn)的能力，對(duì)段子和包袱有把握能力。

　　Creating humorous content requires strong script and implementation skills, as well as the ability to handle jokes and baggage.

　　● 美食類民以食為天。美食制作的內(nèi)容，可以是美食課程，也可以是美食相關(guān)的段子。

　　Food is of paramount importance to foodies. The content of food preparation can be food courses or food related jokes.

　　● 干貨類每個(gè)人都會(huì)產(chǎn)生知識(shí)焦慮，有為工作、為愛好、為生活學(xué)習(xí)的知識(shí)和技巧。

　　Everyone experiences knowledge anxiety when it comes to practical knowledge, such as learning knowledge and skills for work, hobbies, and daily life.

　　這些爆款內(nèi)容一樣都是經(jīng)過用戶篩選后產(chǎn)生的，而用戶最喜愛的內(nèi)容在抖音上被推薦的可能性會(huì)更大，這類型內(nèi)容的賬號(hào)會(huì)因?yàn)楸煌扑]而存活更久。4運(yùn)營(yíng)細(xì)節(jié)

　　These popular content are also generated after filtering by users, and the user's favorite content is more likely to be recommended on Tiktok, and the account of this type of content will survive longer because of the recommendation. 4 Operational Details

　　● 寫好標(biāo)題吸引用戶瀏覽的重要因素，別人一看你的標(biāo)題新鮮有趣，才會(huì)繼續(xù)看看你發(fā)的視頻內(nèi)容，同時(shí)也能引導(dǎo)用戶留言和互動(dòng)；

　　Writing a good title is an important factor in attracting users to browse. When others see that your title is fresh and interesting, they will continue to watch the video content you posted. At the same time, it can also guide users to leave comments and interact;

　　● 選好封面最好統(tǒng)一、吸睛；

　　Choose a cover that is uniform and eye-catching;

　　● BGM根據(jù)劇情切換。可以是歡樂、幽默、煽情及熱門音樂。

　　BGM switches according to the plot. It can be joyful, humorous, emotional, and popular music.



　　PART.04

　　PART.04

　　抖音數(shù)據(jù)分析+迭代復(fù)盤定期收集抖音的運(yùn)營(yíng)數(shù)據(jù)，首先，做運(yùn)營(yíng)，無論在哪個(gè)平臺(tái)上，進(jìn)行數(shù)據(jù)分析是一件很重要的事情。通過數(shù)據(jù)分析能夠?qū)?nèi)容進(jìn)行質(zhì)量判斷，同時(shí)也能為我們制定運(yùn)營(yíng)策略提供指導(dǎo)。

　　Tiktok data analysis+iterative review regularly collect Tiktok's operational data. First, do operations. No matter on which platform, data analysis is a very important thing. Through data analysis, we can make quality judgments on content and provide guidance for developing operational strategies.

　　判斷抖音短視頻作品的4個(gè)標(biāo)準(zhǔn)：

　　Four criteria for judging Tiktok short video works:

　　完播率、點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量。至少這4個(gè)指標(biāo)是我們時(shí)刻需要關(guān)注的。

　　Completion rate, likes, comments, and shares. At least these four indicators are what we need to pay attention to at all times.

　　數(shù)據(jù)分析可以通過抖音號(hào)自帶的后臺(tái)統(tǒng)計(jì)，也可以通過第三方平臺(tái)統(tǒng)計(jì)。每個(gè)運(yùn)營(yíng)人對(duì)數(shù)據(jù)分析都有著自己的方法，能找出核心問題就OK。

　　The data can be analyzed through the background statistics of Tiktok, or through a third-party platform. Each operator has their own method for data analysis, and it's okay if they can identify the core issues.

　　本文由濟(jì)南抖音運(yùn)營(yíng)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊http://www.wxfuxia.com/真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.wxfuxia.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.