濟(jì)南抖音運(yùn)營：中小企業(yè)做短視頻營銷，最重要的是要知行合一

　　對于中小企業(yè)而言，最重要的就是不斷獲得新客戶。

　　For small and medium-sized enterprises, the most important thing is to constantly acquire new customers.

　　公司老板們已經(jīng)意識(shí)到了，短視頻和直播是當(dāng)下最重要的獲客渠道，也看到了雷軍、周鴻祎等大佬們躬身入局。

　　The company bosses have realized that short videos and live streaming are currently the most important customer acquisition channels, and have also seen big shots such as Lei Jun and Zhou Hongyi stepping into the game.

　　明知道是大勢所趨，勢在必行，很多老板卻遲遲沒有行動(dòng)，有些老板做了，折騰了半年一年，沒什么效果。

　　Knowing that it is the trend and inevitable, many bosses have been slow to take action. Some bosses have been struggling for six months or a year without much effect.

　　一年來，我接觸了各行各業(yè)的近200位公司老板、創(chuàng)始人，他們都是陷入了幾個(gè)誤區(qū)。

　　Over the past year, I have come into contact with nearly 200 company owners and founders from various industries, all of whom have fallen into several misconceptions.

　　第一， 愛學(xué)習(xí)，不行動(dòng)。

　　Firstly, love learning and not take action.

　　很多老板愛學(xué)習(xí)，各種三天、兩天伍仟一萬的培訓(xùn)班、線下課、沙龍，三五八萬的私董會(huì)，到處參加，全國各地到處趕場子。臺(tái)上的大師講的頭頭是道，臺(tái)下的你心潮澎湃。學(xué)完了，不行動(dòng)，不堅(jiān)持，折騰了半年一年，才拍了十幾二十條短視頻，當(dāng)然沒什么效果，不了了之了。

　　Many bosses love to learn, attending various three-day or two-day training classes, offline classes, salons, and private board meetings worth 350000 to 580000 yuan. They attend events all over the country. The master on stage speaks eloquently, while you below have a surging heart. I finished learning, but I didn't take action or persist. After struggling for half a year and a year, I only made a dozen or twenty short videos. Of course, it didn't have much effect, so it was over.

　　第二， 想贏怕輸，不舍得投入。

　　Secondly, if you want to win, you are afraid of losing and unwilling to invest.

　　花個(gè)萬八千塊錢，招聘兩個(gè)小年輕，沒有和業(yè)績掛鉤的激勵(lì)制度，還想著你招來的是全才，能把選題、腳本、拍攝、剪輯甚至運(yùn)營、獲客都幫你搞定。他們要是能幫你的公司源源不斷的獲客，他要你那萬八千塊錢薪水，還得看你臉色？

　　Spending 18000 yuan to recruit two young people, without any incentive system linked to performance, and hoping that you will recruit versatile talents who can handle topics, scripts, filming, editing, and even operations and customer acquisition for you. If they can help your company continuously attract customers, does it depend on your face if they ask for your salary of 18000 yuan?

　　第三， 妄想當(dāng)甩手掌柜，找外包，代運(yùn)營。

　　Thirdly, the delusion of being a hands off shopkeeper, seeking outsourcing, and operating on behalf of others.

　　如果你做的是toC的，低客單價(jià)的標(biāo)品，你可以廣撒網(wǎng)，和各種運(yùn)營公司、MCN合作，你就老老實(shí)實(shí)做個(gè)供應(yīng)商，雖然利潤太微薄了。

　　If you are doing TOC, low unit price standard products, you can cast a wide net and cooperate with various operating companies and MCNs. Just be an honest supplier, even if the profit is too meager.

　　如果你做的是toB的業(yè)務(wù)，或者高客單價(jià)、非標(biāo)準(zhǔn)化的toC的產(chǎn)品或者服務(wù)，那么客戶來源，就是公司的命脈，是公司經(jīng)營的核心。

　　If you are engaged in TOB business, or high order value, non standardized TOC products or services, then customer sources are the lifeblood of the company and the core of its operations.

　　你花兩萬九千八，找了個(gè)所謂的專業(yè)公司，三個(gè)月給你拍90、100條短視頻，還包選題、腳本、剪輯、運(yùn)營等等一條龍服務(wù)。

　　You spent 29800 yuan to find a so-called professional company, which will shoot 90 to 100 short videos for you in three months, including topic selection, scripting, editing, operation, and other one-stop services.

　　你覺得兩萬九千八，能為你打開最重要的獲客渠道嗎？能給你帶來百萬、千萬的業(yè)績增長嗎？

　　Do you think 29800 can open up the most important customer acquisition channel for you? Can it bring you performance growth of millions or tens of millions?

　　中小企業(yè)做短視頻營銷，公司老板打造個(gè)人IP，遇到的各種瓶頸、誤區(qū)，歸根結(jié)底就是五個(gè)字：知行不合一。

　　The various bottlenecks and misconceptions encountered by small and medium-sized enterprises in short video marketing and company owners in creating personal IPs ultimately boils down to five words: the mismatch between knowledge and action.

　　為什么知行不合一？

　　Why is there a discrepancy between knowledge and action?

　　第一， 你的認(rèn)知不夠透徹。

　　Firstly, your understanding is not thorough enough.

　　你知道短視頻、個(gè)人IP是大勢所趨，卻沒有清晰的理解：什么是新流量經(jīng)濟(jì)的底層邏輯？打造個(gè)人IP的頂層設(shè)計(jì)包含哪些模塊？

　　Do you know that short videos and personal IPs are the trend, but you don't have a clear understanding of the underlying logic of the new traffic economy? What modules are included in the top-level design of building a personal IP?

　　第二， 你不知道怎么行動(dòng)。

　　Secondly, you don't know how to take action.

　　從選題、腳本、拍攝、剪輯到運(yùn)營，你沒有一套清晰的、標(biāo)準(zhǔn)化的內(nèi)容營銷流程，你不知道如何從0~1打造個(gè)人IP，用短視頻精準(zhǔn)獲客，并高效率的轉(zhuǎn)化成交。

　　From topic selection, scripting, filming, editing to operation, you don't have a clear and standardized content marketing process. You don't know how to build a personal IP from 0 to 1, accurately capture customers with short videos, and efficiently convert transactions.

　　鑫諾商，一個(gè)懂市場、懂業(yè)務(wù)的IP營銷顧問，專注公司老板、創(chuàng)始人和專家型的個(gè)人IP打造與短視頻內(nèi)容營銷。

　　Xinnuo Shang is an IP marketing consultant who understands the market and business, focusing on creating personal IPs and short video content marketing for company owners, founders, and experts.

　　找我們咨詢，讓你最大化的節(jié)約時(shí)間成本、試錯(cuò)成本，讓你的個(gè)人IP定位清晰、精準(zhǔn)獲客、高效轉(zhuǎn)化。

　　Consult with us to maximize your time and trial and error savings, and ensure clear and accurate customer acquisition and efficient conversion of your personal IP.

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