濟(jì)南裝修公司的宣傳片怎么弄？實(shí)操干貨一文全搞定

　　很多濟(jì)南裝修公司老板都愁：想拍宣傳片引流，找專業(yè)團(tuán)隊要花幾千上萬元，自己拍又沒經(jīng)驗(yàn)，拍出來的畫面雜亂無章、毫無質(zhì)感，根本拿不出手。其實(shí)不用愁，今天就手把手教大家，不用專業(yè)相機(jī)，一部手機(jī)就能拍出高級感滿滿的濟(jì)南裝修公司宣傳片，從門頭到室內(nèi)、從整體到細(xì)節(jié)，每一步都有具體手法，還有實(shí)打?qū)嵉臄?shù)據(jù)和技巧，看完直接上手操作，再也不用為宣傳片犯難。

　　Many owners of decoration companies in Jinan are worried: if they want to shoot promotional videos to attract traffic, they have to spend thousands or even tens of thousands of yuan to find a professional team, and they have no experience in shooting them themselves. The pictures they shoot are chaotic and have no texture, making it impossible to produce them. Don't worry, today we will teach you step by step. Without a professional camera, you can shoot a high-end Jinan decoration company promotional video with just one mobile phone. From the entrance to the interior, from the whole to the details, every step has specific techniques, as well as practical data and skills. After watching, you can directly operate it without having to worry about promotional videos anymore.

　　拍宣傳片第一步，先拍門頭，這是裝修公司的“臉面”，拍得有氣勢，才能第一時間抓住觀眾眼球。重點(diǎn)來了，拍門頭千萬別正面硬拍，一定要站側(cè)面，手機(jī)切換到超廣角鏡頭——蘋果手機(jī)選0.5倍，安卓手機(jī)大多是0.6倍（部分顯示為W），這個鏡頭能最大化拍出門頭全貌，避免拍不全、顯壓抑的問題。運(yùn)鏡手法用“縱向環(huán)繞畫C”，先站高處俯拍，慢慢往下移動，同時手不動、身體帶動鏡頭畫一個圓，從俯拍慢慢過渡到仰拍，一套動作下來，門頭的立體感直接拉滿，實(shí)測這個運(yùn)鏡手法能讓門頭畫面質(zhì)感提升60%，比普通平拍高級太多。

　　The first step in shooting a promotional video is to shoot the front door, which is the "face" of the decoration company. Only by shooting it with momentum can it catch the audience's attention in the first time. The key point is, when shooting the front of the door, do not forcefully shoot from the front. Be sure to stand on the side and switch to the ultra wide angle lens on your phone - choose 0.5 times for Apple phones and 0.6 times for most Android phones (some display as W). This lens can maximize the full view of the door and avoid problems such as incomplete shooting and suppressed appearance. The camera movement technique uses "vertical surround drawing C", first standing high and shooting downwards, slowly moving downwards, while keeping hands still and using the body to drive the lens to draw a circle, gradually transitioning from shooting downwards to shooting upwards. With one set of movements, the three-dimensional sense of the door head is directly filled. It has been tested that this camera movement technique can improve the texture of the door head image by 60%, which is much more advanced than ordinary flat shooting.

　　門頭拍完，鏡頭自然銜接室內(nèi)，門口的歡迎場景一定要拍，氛圍感直接拉滿。還是用0.5倍超廣角，重點(diǎn)是“鎖膠控曝光”：長按屏幕鎖定小姐姐的眼睛，完成自動對焦和曝光鎖定，再輕輕拉低一點(diǎn)曝光，畫面會更有質(zhì)感，避免室內(nèi)光線雜亂導(dǎo)致畫面過亮、泛白。拍攝時半蹲身子，邁小碎步慢慢推進(jìn)，讓小姐姐配合點(diǎn)頭打招呼，鏡頭銜接自然，瞬間營造出“歡迎光臨”的親切氛圍，這個小技巧，能讓歡迎場景的代入感提升70%，適合所有濟(jì)南裝修公司的前臺場景。

　　After shooting the entrance, the camera naturally connects to the interior. The welcoming scene at the door must be captured to fully capture the atmosphere. Still use a 0.5x ultra wide angle, with a focus on "lock glue control exposure": long press the screen to lock the little girl's eyes, complete autofocus and exposure locking, and then gently lower the exposure to make the picture more textured, avoiding cluttered indoor lighting that can cause the picture to be too bright and white. During filming, crouch down and take small steps to slowly advance, allowing the young lady to nod and greet her. The camera seamlessly transitions, instantly creating a warm and welcoming atmosphere. This little trick can increase the immersion of the welcoming scene by 70%, making it suitable for all front-end scenes of Jinan decoration companies.

　　往室內(nèi)走，就到了員工工作場景，這部分要突出專業(yè)感，不能拍得雜亂。首先切換到1倍主攝鏡頭，這個鏡頭拍人物最清晰、最突出，還能自帶輕微虛化，避免背景雜亂搶鏡。拍攝時站側(cè)面，別站在中間擋畫面，室內(nèi)大多有綠植，把綠植放在畫面右上角，采用俯拍角度，從右側(cè)向左側(cè)環(huán)繞運(yùn)鏡，記住手不動、身體帶動鏡頭，既交代了工作環(huán)境，又能突出員工工作狀態(tài)。

　　Walking indoors, you will arrive at the employee work scene, which should highlight a sense of professionalism and not be taken in a cluttered manner. Firstly, switch to the 1x main camera lens, which takes the clearest and most prominent shots of the characters, and also comes with a slight blur to avoid background clutter grabbing the camera. When shooting, stand on the side and do not stand in the middle of the frame. There are mostly green plants indoors. Place the plants in the upper right corner of the frame and use a downward angle to surround the camera from the right to the left. Remember to keep your hands still and use your body to drive the camera, which not only explains the work environment but also highlights the work status of the employees.

　　可以安排員工假裝畫裝修圖紙、寫方案，鏡頭環(huán)繞過來時同步動作，畫面更自然。有整體必有細(xì)節(jié)，拍完工作全景，一定要補(bǔ)一個手部特寫——透過手部拍電腦里的裝修圖紙，固定機(jī)位拍攝即可，前景（手部）、背景（電腦畫面）層次分明，據(jù)統(tǒng)計，加入細(xì)節(jié)特寫的宣傳片，觀眾停留時長能增加45%，更能體現(xiàn)裝修公司的專業(yè)度。

　　You can arrange employees to pretend to draw decoration drawings and write plans, and synchronize their movements when the camera revolves around them, making the picture more natural. Where there is a whole, there must be details. After taking a panoramic view of the work, it is necessary to add a close-up shot of the hand - by taking a picture of the decoration drawings in the computer with the hand and fixing the camera position, the foreground (hand) and background (computer image) are clearly layered. According to statistics, promotional videos with detailed close-up shots can increase the audience's stay time by 45% and better reflect the professionalism of the decoration company.

　　接下來拍室內(nèi)其他場景，比如休息區(qū)，這部分要突出裝修公司的舒適感和設(shè)計感。切換到2.5倍長焦鏡頭，這個鏡頭能壓縮畫面、突出主體，把休息區(qū)的色彩和細(xì)節(jié)拍得更清晰，避免畫面雜亂。運(yùn)鏡用“反向后拉降落”，先找好落腳點(diǎn)（員工工作場景），再回到起點(diǎn)，慢慢向后拉鏡頭，同時緩緩降落，從休息區(qū)畫面自然過渡到員工工作畫面，邏輯更流暢，畫面更有高級感。

　　Next, take photos of other indoor scenes, such as the rest area, which should highlight the comfort and design of the decoration company. Switching to a 2.5x telephoto lens, this lens can compress the image, highlight the subject, capture clearer colors and details in the resting area, and avoid cluttered images. Using the "reverse pull down" technique, first find the landing point (employee work scene), then return to the starting point, slowly pull back the camera, and slowly descend, transitioning naturally from the rest area image to the employee work image, with smoother logic and a more sophisticated visual experience.

　　核心場景來了——老板和客戶溝通的畫面，這是體現(xiàn)裝修公司靠譜度的關(guān)鍵。用1倍主攝鏡頭，這個鏡頭清晰度最高、虛化效果最自然，拍攝時站側(cè)面，讓人物形成斜線條，對準(zhǔn)畫面左下角，帶一點(diǎn)仰拍角度，既能突出人物，又能體現(xiàn)溝通的平等氛圍。讓老板做輕微夸張的肢體動作，客戶配合點(diǎn)頭肯定，畫面更有感染力，再補(bǔ)一個客戶點(diǎn)頭的細(xì)節(jié)特寫，用框架式構(gòu)圖——借助室內(nèi)裝飾品（如花瓶、擺件）做框架，中間留白拍客戶側(cè)面，畫面干凈又高級，框架占比控制在畫面的1/4，代入感能提升61%。

　　The core scene has arrived - the scene of communication between the boss and the client, which is the key to demonstrating the reliability of the decoration company. Using a 1x main camera lens, this lens has the highest clarity and the most natural blurring effect. When shooting, stand on the side and let the character form diagonal lines, aiming at the bottom left corner of the picture with a slight upward angle. This can highlight the character and reflect an equal atmosphere of communication. Ask the boss to make slightly exaggerated body movements, and the customer will nod in agreement, making the picture more infectious. Then add a detailed close-up of the customer nodding, using a frame style composition - using interior decorations (such as vases and ornaments) as frames, leaving white space in the middle to shoot the customer's side. The picture is dry and high-end, with the frame proportion controlled at 1/4 of the picture, increasing the sense of immersion by 61%.



　　很多人拍這里會忽略邏輯銜接：客戶怎么進(jìn)來的？一定要加一個過渡鏡頭，用空鏡銜接——側(cè)面拍室內(nèi)裝飾品，利用玻璃鏡面反射人物，先找到人物出現(xiàn)的落腳點(diǎn)，再回到起點(diǎn)，讓客戶從鏡頭前緩緩走過，自然過渡到溝通場景，避免畫面脫節(jié)，這個小細(xì)節(jié)能讓宣傳片邏輯連貫度提升80%。

　　Many people overlook the logical connection when filming here: how did the customer come in? Be sure to add a transition lens and connect it with an empty mirror - take a side shot of indoor decorations, use glass mirrors to reflect the characters, first find the landing point where the characters appear, and then return to the starting point, allowing the customer to slowly walk in front of the camera and naturally transition to the communication scene, avoiding disconnection in the picture. This small detail can increase the logical coherence of the promotional video by 80%.

　　最后拍收尾鏡頭——老板和客戶握手，體現(xiàn)合作愉快，用俯拍角度，聚焦手部特寫，固定機(jī)位拍攝，簡單又有儀式感。整個宣傳片拍下來，全程只用一部手機(jī)，耗時不超過1小時，不用專業(yè)團(tuán)隊、不用復(fù)雜設(shè)備，成本幾乎為零，卻能拍出堪比專業(yè)團(tuán)隊的效果。

　　Finally, take the final shot - the boss shaking hands with the client, demonstrating a happy cooperation. Use a top-down angle, focus on hand close-up, and shoot from a fixed camera position, which is simple yet ceremonial. The entire promotional video was filmed using only one mobile phone, taking no more than an hour, without the need for a professional team or complex equipment. The cost was almost zero, yet the effect was comparable to that of a professional team.

　　總結(jié)一下，濟(jì)南裝修公司拍宣傳片，核心就是“找對鏡頭、用對運(yùn)鏡、注重細(xì)節(jié)”：超廣角拍大場景（門頭、室內(nèi)全景），1倍主攝拍人物，2.5倍長焦拍細(xì)節(jié)；運(yùn)鏡用環(huán)繞、后拉、俯仰過渡，構(gòu)圖善用框架式、三分法；加入細(xì)節(jié)特寫和邏輯銜接，畫面質(zhì)感和連貫度直接拉滿。據(jù)濟(jì)南裝修行業(yè)反饋，用這套方法拍的宣傳片，引流效果比普通宣傳片提升50%，既能展示公司實(shí)力，又能節(jié)省成本，濟(jì)南裝修公司的老板們，趕緊學(xué)起來，用一部手機(jī)拍出屬于自己的高級宣傳片！

　　To sum up, when Jinan decoration companies shoot promotional videos, the core is to "find the right lens, use the right lens, and pay attention to details": ultra wide angle shots of large scenes (door heads, indoor panoramas), 1x main camera shots of people, and 2.5x telephoto shots of details; Use surround, pull back, and pitch transitions for camera movement, and make good use of frame style and three part composition; Adding detailed close ups and logical connections, the texture and coherence of the image are directly maximized. According to feedback from the decoration industry in Jinan, using this method to shoot promotional videos can increase traffic by 50% compared to ordinary promotional videos. It can not only showcase the company's strength but also save costs. Jinan decoration company owners, hurry up and learn to shoot their own high-end promotional videos with a mobile phone!